Business Analytics Specialization Program

Master business analytics, AI tools, and real-world strategy in just 8 Months with Meritshot’s Comprehensive Training Program

95%

Job Placement Rate
Within 6 months

167%

Average Salary Increase
For career switchers

4.8/5

Program Rating
From 1,500+ graduates

Unlock roles in the top 1% of the industry

What You will Learn?

Data Foundations

Excel & BI Analytics
Stats & Predictive Models
Industry Use Cases
Data Visualization
Stakeholder Communication

Where can this take you?

Business Analyst

Develop and implement data strategies to drive decisions and improve performance across industries.

Data‑Driven Product Manager

Manage product lifecycles by leveraging data insights for feature prioritisation, market fit, and long‑term growth.

BI Developer

Design and maintain analytical dashboards that deliver accurate, actionable information for senior leadership.

Marketing & Growth Analyst

Analyse customer and market data to optimise campaigns, improve targeting, and maximise return on investment.

Ops & Supply Chain Analyst

Apply data‑driven process optimisation to enhance efficiency, reduce costs, and improve operational outcomes.

Why is this Course Different?

Meritshot sets a higher benchmark: combining industry‑calibrated curriculum, AI‑driven learning methods, and real‑world project immersion.

AI-First Curriculum

ChatGPT, AutoML, and AI workflows from day one

Hands-On Learning

Every module includes live, industry‑sourced datasets and and capstone projects

Portfolio-First Approach

Graduates leave with work samples to showcase, not just a certificate.

Taught by Industry Practitioners

Ex-consultants, startup founders, Fortune 500 leads

Executive Communication

Learn to present data with clarity and confidence to stakeholders

Expert-Designed Curriculum

from leading tech and Fortune 500 companies

What Learners Say About Us?

Join hundreds of professionals who've transformed their careers with Meritshot.

From sales to strategy, Meritshot gave me the tools to move beyond gut-feel decisions. I mastered SQL, Power BI, and case-based problem solving. Mock interviews transformed my confidence. Today at Deloitte, I design data-driven sales strategies and earn 70% more.

Ankit Sharma

8 yrs exp. | Sales Executive → Business Analyst, Deloitte

I moved from HR reports to real analytics with Meritshot. SQL, visualization, and my attrition prediction project gave me the confidence to crack Paytm. Now I work on People Analytics, designing dashboards that inform leadership. My career and income doubled.

Isha Nanda

3 yrs exp. | HR Coordinator → Business Analyst, Paytm

From clerical work to decision-making, Meritshot taught me Excel, SQL, and stakeholder skills. Case studies on inventory analysis gave me hands-on confidence. At Wipro, I now build automation tools and drive action with data — not just reports.

Manoj Bhatt

4 yrs exp. | Admin Executive → Business Analyst, Wipro

I switched from support to analytics with zero coding background. Meritshot made SQL, visualization, and problem framing simple. My project on call center complaints helped me land MakeMyTrip. Today, I improve customer journeys with data-backed solutions.

Pooja Rajput

2.5 yrs exp. | Customer Support → Business Analyst, MakeMyTrip

From accounting to analytics, Meritshot helped me move from passive number-crunching to proactive insights. My loan approval project impressed ICICI and got me hired. Now, I work in digital banking analytics, reducing risks and driving adoption.

Rajeev Sinha

5 yrs exp. | Accountant → Business Analyst, ICICI Bank

Meritshot turned my raw marketing data into actionable insights. I learned funnels, cohorts, and churn analysis, and built a food delivery behavior project that wowed Zomato. Today, I drive CRM analytics — with double the income and triple the confidence.

Vidhi Kapoor

3 yrs exp. | Freelance Marketer → Business Analyst, Zomato

I moved from admin tasks to healthcare analytics with Meritshot. My clinic performance project using SQL and Power BI helped me crack Practo. Now I work directly with partners, driving revenue and patient engagement using data.

Tanmay Raut

1 yr exp. | Project Coordinator → Business Analyst, Practo

Despite an MBA, I felt underutilized until Meritshot. With Power BI, predictive HR analytics, and engagement analysis, I landed HCL’s People Intelligence team. Today, I help HR leaders optimize hiring, retention, and workforce strategies with data.

Niharika Sethi

4 yrs exp. | MBA + HR Generalist → Business Analyst, HCL

Comprehensive Business Analysis Curriculum

Learn the essentials of Business Analysis with real-world case studies and projects designed by industry experts.

5 Weeks
Overview
Build a strong foundation in business analysis, Excel, and requirements gathering to kickstart your career as a BA.
What You’ll Learn
Role of a Business Analyst → Scope, skills, and career growth opportunities.


Introduction to BABOK® → Core principles of requirement analysis & stakeholder management.


Excel for Business Analysis → Pivot tables, VLOOKUP, advanced formulas, dashboards.


Requirement Gathering Techniques → Interviews, workshops, surveys, document analysis.


Business Documentation → BRD, FRD, use-case diagrams.


What You’ll Learn
Gain clarity on the BA role in projects & industries.


Confidently gather and document requirements in structured formats.


Build professional Excel dashboards for reporting & decision-making.


5 Weeks
Overview
Master the art of visualizing processes and eliciting requirements with professional tools.
What You’ll Learn
Process Modeling → BPMN, flowcharts, and UML diagrams.


Writing User Stories → Acceptance criteria & INVEST model.


Requirements Traceability Matrix (RTM).


Stakeholder Analysis & Prioritization Techniques.


Use-Case Development → Functional vs. non-functional requirements.


What You’ll Learn
Ability to map “As-Is” vs. “To-Be” business processes.


Create RTM for clear alignment between business needs & IT solutions.


Write user stories like Agile BA professionals.


6 Weeks
Overview
Learn how to extract, analyze, and visualize business data for actionable insights.
What You’ll Learn
Business Statistics → Descriptive & inferential statistics for BA.


SQL Basics → Select, joins, aggregations, subqueries.


Visualization → Power BI & Tableau for dashboards and storytelling.


Data-Driven Decision Making → KPIs, trends, forecasting.


What You’ll Learn
Write SQL queries to answer business questions.


Design BI dashboards for churn, sales, and financial KPIs.


Translate raw data into strategic business recommendations.



5 Weeks
Overview
Equip yourself with Agile BA skills and collaboration tools used in modern workplaces.
What You’ll Learn
Agile vs. Waterfall methodologies.


Agile Ceremonies → Standups, retros, backlog grooming.


Collaboration Tools → Jira, Confluence, Miro.


Prioritization Frameworks → MoSCoW, Kano model.


Sprint Planning → Writing epics, breaking into user stories.


Outcomes
Ability to operate as a BA in Agile environments.


Manage product backlogs, write user stories, and collaborate with dev teams.


Use Jira & Confluence like a working BA professional.



6 Weeks
Overview
Learn business strategy frameworks and apply BA skills across different industries.
What You’ll Learn
Business Strategy Tools → SWOT, PESTLE, Balanced Scorecard, KPIs.


Product Management → Roadmaps, feature prioritization, MVP design.


Domain-Specific Applications:


Banking & Finance → Loan default analysis.


E-commerce → Pricing strategy optimization.


Healthcare → Patient flow & efficiency analysis.


HR/Operations → Attrition & workforce planning.


Outcomes
Apply BA frameworks to multiple industries.


Create strategic reports & domain-specific dashboards.


Build a portfolio showcasing multi-domain expertise.


5 Weeks
Overview
Go beyond basics and master advanced BA practices for enterprise-level projects.
What You’ll Learn
Risk Management & Business Continuity Planning.


Advanced Requirement Analysis → Gap analysis, impact analysis.


Data-Driven Forecasting → Excel + BI-based predictions.


Automation Tools → RPA basics for BA.


Documentation Standards → SOPs, governance policies.


Outcomes
Confidently handle complex enterprise BA projects.


Apply risk and impact assessment frameworks.


Use automation & advanced BI techniques in BA workflows.



4 Weeks
Overview
Prepare for globally recognized BA certifications and career opportunities.
What You’ll Learn
Certification Prep → ECBA®, CCBA® aligned mock tests.


Resume & LinkedIn Optimization → Craft a BA-focused profile.


Portfolio Building → Showcase requirements docs, dashboards, RTMs.


Interview Preparation → Mock interviews (HR + technical rounds).


Outcomes
Industry-ready resume and portfolio.


Confidence in clearing BA interviews & certifications.


Job-ready with strong end-to-end BA exposure.

Domain-Driven Case Studies

Work on curated projects in finance, retail, healthcare, HR, and tech—designed to make you industry-ready with practical BA deliverables.

Retail (Omnichannel Store Funnel)

Redesigned sales funnel using drop-off analysis
delivered dashboards & process improvements that boosted conversions.

Telecom (Churn Prevention)

Identified at-risk customers using SQL & BI
proposed retention strategies with measurable ROI impact.

E-commerce (Dynamic Pricing & CLV)

Built pricing models & CLV analysis
recommended discount policies to maximize profit margins.

Banking (Loan Default Risk Signals)

Detected early default risk signals
redesigned underwriting rules to balance approvals & risk.

Healthcare (Hospital Patient Flow)

Optimized ER wait times & bed turnaround
mapped bottlenecks and delivered KPI-driven process changes.

HR (Attrition & Workforce Planning)

Built attrition heatmaps & workforce modelsproposed upskilling vs. hiring strategies to cut talent loss.

B2B Sales (Pipeline Forecasting)

Analyzed CRM pipeline slippages
improved forecast accuracy with new governance & dashboards.

Marketing (ROAS Optimization)

Optimized ad spend across channels
built dashboards and testing frameworks to maximize ROAS.

Our Expert Mentors

With Highly Experienced Instructors & Mentors you are in SAFE Hands

Mahak Dhiman

Business Analyst with 4+ years of experience in requirement gathering, process analysis, and data-driven insights. Skilled at bridging business and tech teams, she creates solutions that improve efficiency and user experience. Passionate about problem-solving and driving business growth.

Jhansi

With 5+ years at TCS, Jhansi specializes in requirement gathering, process mapping, and stakeholder management. She has delivered impactful projects across diverse domains, ensuring smooth collaboration between business and technical teams. Known for her analytical mindset and problem-solving skills.

Vaishali Tomar

Business Analyst with 4+ years of expertise in analyzing processes, gathering requirements, and delivering efficient solutions. She works closely with stakeholders and technical teams to ensure successful project outcomes. Passionate about process improvement and creating measurable business impact.

Bharat Reddy

Bharat brings 5+ years of BA experience in requirement gathering, stakeholder management, and process optimization. Also a dedicated career coach, he mentors aspiring professionals with practical, industry-focused guidance. Combines analytical skills with leadership to drive both business and career growth.

Priyansh Sharma

Experienced Business Analyst with 5+ years in process analysis, documentation, and stakeholder engagement. Known for his problem-solving skills and user-focused approach, he delivers solutions that streamline collaboration and enhance business efficiency.

Mahak Dhiman

Business Analyst with 4+ years of experience in requirement gathering, process analysis, and data-driven insights. Skilled at bridging business and tech teams, she creates solutions that improve efficiency and user experience. Passionate about problem-solving and driving business growth.

Jhansi

With 5+ years at TCS, Jhansi specializes in requirement gathering, process mapping, and stakeholder management. She has delivered impactful projects across diverse domains, ensuring smooth collaboration between business and technical teams. Known for her analytical mindset and problem-solving skills.

Vaishali Tomar

Business Analyst with 4+ years of expertise in analyzing processes, gathering requirements, and delivering efficient solutions. She works closely with stakeholders and technical teams to ensure successful project outcomes. Passionate about process improvement and creating measurable business impact.

Bharat Reddy

Bharat brings 5+ years of BA experience in requirement gathering, stakeholder management, and process optimization. Also a dedicated career coach, he mentors aspiring professionals with practical, industry-focused guidance. Combines analytical skills with leadership to drive both business and career growth.

Priyansh Sharma

Experienced Business Analyst with 5+ years in process analysis, documentation, and stakeholder engagement. Known for his problem-solving skills and user-focused approach, he delivers solutions that streamline collaboration and enhance business efficiency.

Get Certified

A globally recognized proof of your Business Analytics expertise showcase your skills and stand out to employers with Meritshot’s industry-vetted credential.

Industry-Ready Projects

Optimising Customer Churn Models for a Retail Brand

Data preprocessing scripts for multi‑channel sales data
Predictive churn model (Random Forest + Gradient Boosting)
Executive‑ready dashboard

Building an AI‑Driven Sales Forecasting Dashboard

Time‑series forecasting model (ARIMA + Prophet)
Interactive Power BI / Tableau dashboard
Model performance analysis report

Market Basket Analysis for E‑commerce Upselling

Association rule mining (Apriori / FP‑Growth) results
Cross‑sell strategy matrix
Automated suggestion engine prototype

Financial Risk Scoring for SME Loan Applications

End‑to‑end ETL pipeline for credit bureau and bank data
Risk scoring model with ROC curve analysis
Lender decision support tool

How do we compare

FeatureOther CoursesMeritshot
AI IntegrationBasic / noneFull-stack: ChatGPT, AutoML, NLP
Projects1—2 small4 industry-grade capstones
FacultyAcademicsIndustry pros (ex-McKinsey, Flipkart, Fintech)
Career SupportLimitedFull resume, mock, referrals
Tools TaughtExcel, TableauSQL, Power Bl, AutoML, GPT
CurriculumTheory-heavyBusiness-first + hands-on
NetworkingNonePrivate alumni group + mentor network

Your Best Career Move Awaits You!

Step up your career with India’s most renowned Business Analytics Certification Program

No Cost EMI Starts at

₹5,499/month

Price: ₹65,999

Ready to Level Up Your Career?

Join thousands of professionals who've transformed their careers with Meritshot. Start your journey to success today!

Flexible Learning

Learn while working

Expert Mentors

Senior Industry Professionals

Certified Program
Placement Support

Guaranteed assistance

Certificate Includes
Free career counseling session
Lifetime access to learning materials
20% scholarship for early birds
Alumni network access
95%

Job Placement Rate
Within 6 months

167%

Average Salary Increase
For career switchers

2,000+

Success Stories
Across 50+ industries

4.8/5

Program Rating
From 1,500+ graduates

Frequently Asked Question

Everything you need to know about our Business Analytics program. Can't find what you're looking for? Contact our admissions team.

Q: What's the time commitment required for this program?
Q: Do I need any technical background to join?
Q:  Can I work full-time while taking this program?
Q: Is there financial assistance or payment plans available?
Q:  Will I get a certificate upon completion?
Q: What happens if I can't keep up with the pace?

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